GM – Banana Category Maharashtra (on-ground, banana belts)
Mumbai
27 Openings
Our client, a fast-growing agri-labour marketplace, is launching banana as a new crop vertical. This is a category-creation role — the person will own banana end-to-end: playbook, ground workforce, farmer demand, and P&L, built from scratch with no existing structure to inherit.
Responsibilities
- Own banana category P&L — build the playbook, set up clusters (starting Solapur), hit growth/quality targets
- Build and train a banana-specific ground workforce — SOPs for harvesting/fruit-care
- Drive farmer acquisition — pitch, relationships, funnel for onboarding new farmers
- Build labour-sourcing corridors (incl. West Bengal) to scale the workforce
Requirements
- 8+ years, with direct ownership of banana value-chain operations
- Background at a large banana exporter/processor (e.g. INI Farms, Desai Fruits, Trident Agrocom)
- Hands-on, startup builder mindset
- Willing to be based on-ground in Maharashtra's banana belts
- No specific education requirement
Recruitment Notice
“Due to high interest, our team connects only with candidates whose profiles closely match the role mandate.”
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